New ways of thinking: Innovation in health tourism education
FH JOANNEUM Bad Gleichenberg offers a part-time MBA program in International Hospitality and Spa
Management as from March 2014, breaking new ground in the field of
tourism education.
This innovative and unique MBA program is
designed both for people presently working as managers in the hospitality and
spa industry or in health tourism and for those planning to do so in the
future. The part-time international master program is taught in English and is
structured on a flexible, modular basis. It includes extensive e-learning
components, which allow students to apply what they have learned directly in
their professional practice.
“There are many degree programs in the
field of tourism, but our special focus is on the practical requirements at the
interface between hotel and spa management. We place particular emphasis on
market and employee-oriented management in this context. ” Eva Adamer-König, Head of the MBA program
The degree program has been developed by
hotel and spa managers from Europe and Asia together with experts from European
universities and the internationally renowned tourism and hospitality
vocational schools of Bad Gleichenberg under the coordination of FH JOANNEUM
Bad Gleichenberg.
"Today's hospitality industry leaders
require a better understanding of the new competitive landscape, such as
dealing with institutional owners, developing e-commerce strategies, revenue
management, international law and strategic management, rather than just
tactical operational issues. The newly established Master in International
Hospitality and Spa Management covers exactly these and other important topics
to ensure its students are well equipped with the latest industry
knowledge to further enhance their career opportunities in the future. The
combination of e-Learning and interactive participation at the campus builds an
ideal learning environment which I can only highly recommend." Markus Platzer, Area General Manager InterContinental
Bangkok and Holiday Inn Bangkok
Interface management in hospitality and
spa business
The graduates
have an integrative understanding of the diverse requirements and operative and
strategic tasks in hospitality and spa management and continually expand this
expertise through their professional activities.
The graduates work as managers at the
interface between health and tourism, in jobs such as:
- Spa managers with interdisciplinary responsibilities ranging from
finances and marketing to human resources management through to customer
relationship management and day-to-day business, e.g. monitoring of technical
equipment.
- Marketing and sales managers in hotels with/without health tourism
facilities.
- Strategic corporate planning experts in companies operating health
tourism facilities (spa chains, wellness hotels, destination spas, day spas,
etc.)
- Coordinators of human resources development projects in hotels and spas
- Project managers responsible for budgeting, financing, personnel
and business planning in companies involved in the development of spa and
hotel projects.
- Self-employed consultants in operative and strategic spa management.
- Operators/managers of hospitality businesses with a health tourism focus
(e.g. wellness hotel) or (independent) managers of facilities in the spa
industry (day spas, spas, etc.)
"Our graduates can manage a spa as a business unit or as an independent company, but they are also prepared to manage hotels and in that context to make spa-related business decisions." Daniel Binder, MBA program coordinator
People who are interested in the program
will find more information here:
International Hospitality and Spa
Management
Kaiser-Franz-Josef-Strasse 24
8344 Bad Gleichenberg, AUSTRIA
Program coordination and information
Mag.(FH) Daniel Binder
E-Mail: daniel.binder(at)fh-joanneum.at
Tel.: +43 (0)316 5453-6724
Fax: +43 (0)316 5453-9 6724
