Friday, 10 October 2014

Example of destination marketing

The Styrian castle route

"A number of impressive fortifications and castles can be found along this themed route. Many of these architecural masterpieces are open to the public, some of them are still inhabited. Their facades and gardens are a feast for the eyes and alwys wordth a visit." (Source:

The Styrian castle route describes a route connected via different roads and it is more a "tourism destination" then a theme road in common sense. The Styrian castle route is well known amongst tourists visiting the Eastern part of Styria, Austria. On its website you'll find all castles belonging to the brand. Many of these castles offer accommodation or nice restaurants or are home of exhibitions and festivals.

"A good example of how to market cultural heritage. In most cases castles offer wide area of gardens or forrests, have nice parks and lakes. Perfect for relaxation and health tourists", knows Daniel Binder (FH JOANNEUM).

View from the Genusshotel Riegersburg to Castle Riegersburg (Source: