Malvern Twinned with Mariánske Lázne – 15 April 2013

Malvern Hills

Malcolm Salisbury, Economic Development Officer of Malvern Hills District Council (one of WelDest’s UK industry partners), has been working with both district and town councils to further develop links with the spa town Mariánske Lázne  in the Czech Republic.

This has led to an official twinning ceremony that took place in Marienbad on Monday 15 April, 2013. It was held at the local Hotel School and attended by members of the ML City Council and business leaders. The ML Chamber of Commerce are interested in establishing trade links with the Malvern area and are planning a visit in July to meet the Worcestershire and Herefordshire Chamber of Commerce and local companies.

Links have been developed with Mariánske Lázne  because the town, like Malvern, has a history as a spa town and has an abundance of curative mineral springs. It is not far from Graffenberg, where Vincent Priessnitz pioneered hydrotherapy treatments in the 1820s and his example inspired Dr James Wilson to start the Malvern water cure.

Mariánske Lázne 

Bournemouth

Bournemouth is one of the destinations chosen for the UK’s destination audit and is a large seaside town located on the South Coast of England.  It has seven miles of beach and an exceptionally warm micro climate making it a favourite of U.K. travellers. With its large student population who attend Bournemouth University and the Art College, the town is a refreshing mix of young and old.

Bournemouth – Europe’s first national coastal tourism academy

In 2012 Bournemouth was awarded £2 million over two years from the government's coastal communities fund to create Europe's first national coastal tourism academy.   Funds will also support tourism businesses. The project aims to create 165 jobs over three years in Bournemouth and 2,100 nationwide.

Boscombe Spa Resort

Bournemouth Borough Council’s innovative £13.5 million Boscombe Spa Village regeneration scheme has transformed an economically and socially deprived coastal suburb, re-branding it into a year round 21st century surf lifestyle destination creating a centre-piece attraction as Europe’s first artificial surf reed.  Building on a long established local tradition for surfing and water sports, Europe’s first artificial surf reef extends the traditional beach season into the winter helping to deliver a year round beach attraction and has increased trading for the local tourism industry.   Boscombe Spa was actually the original Spa destination, first established during the reign of Queen Victoria back in 1867.

Surf Reef

Boscombe Spa is officially home to Europe's first artificial Surf Reef which will offer 10-15ft waves for over 150 days each year. Boscombe Pier has been restructured and now offers the perfect observation platform to bath in the sun and watch the surfers enjoy the reef.  Supported by surf shops and surf schools, the reef will attract surfers from around the world to Boscombe Spa and is key in the regeneration of Boscombe Spa Resort.  The Reef has 50 new surf pods replacing old style beach huts, secure locker facilities and new food areas offering a choice of restaurants, cafes and live entertainment. 

The development in the spa and wellness market 2013

The German Wellness Association (DWV) observed for many years, the development in the spa and wellness market. For 2013, the following trends are seen from the leading industry association.


Of the treatment of the ritual

Spa treatments are becoming more complex. Instead of a simple massage or a beauty treatment the guest experiences a combination of coordinated applications, which is also known as spa ritual. Often these complex rituals are based on authentic examples of traditional cultures, both from Europe and from further afield. This life energy concepts play an increasingly important role. Even purely functional treatment packages that are tailored to the needs of particular target groups (eg pregnant women), gain in importance.


More in Wellness Spa

Spas are places so far mainly for feel-good massages and beauty treatments. Wellness in the true sense rarely found here. Fortunately, there is now also the first offers to convey the philosophy of enjoyable healthy life. For example, in the context of spa treatments are practiced complementary exercises that can continue at home the guest. There are talks about the life and professional coaching to produce more life balance. Even a day or more training to acquire praktsicher health and life skills in destination spas and spa hotels on the rise.

Floating in the water

More and more hotel spas expand their pool area to open basins that are filled with strong solehaltigem, warm water, in which the bather is lying on your back on the water and then undergoes a unique relaxing experience for body and mind. The idea of ​​floating exchange existed several decades ago, but was initially completely closed tanks or tanks as a method of Bewusstseinserweiterungpraktiziert. Meanwhile, the floating is getting more offered in open ponds, where you can also enjoy two or three of the outstanding balance feeling.

Fashion for spa guests

What attracts you, if you are staying at a spa hotel or spa? Most of us only think only about a white bathrobe. Fortunately, there are now alternatives in the form of functional spa and wellness fashion clothing. These are fabrics that are designed for the requirements and needs when visiting the spa or wellness hotel. The fabrics are very soft, elastic, absorbent, yet comfortable to wear even in drenched condition and they give a good impression, it also feels so well dressed outside the wet area. Besides Spa Robes, which are manufactured for men and women in different sections, for example, there are also functional sauna-kilts and spa-dresses especially for ladies.

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Tourism is a major industry in Germany

Tourism is a major industry in Germany, especially in less developed regions. Benefit from tourism next to the hotel and restaurant industry and retailers, services and suppliers of leisure and entertainment facilities.

In Germany, the tourism generated revenue of € 140 billion with 2.8 million employees. 125.3 million visitors (101.5 million out of the country, 23.5 million from abroad) actuated 351.4 million nights (of which 298.5 million by residents and 52.9 million by foreigners) to 54,166 units with about 2 , 6 million beds.

4,000 of the 12,431 communities in Germany are organized in tourist offices, 310 of which are recognized as spas or resorts. Guests are offered including 6,135 museums, 366 theaters, 34 Leisure and adventure parks, tennis courts, 45,000, 648 golf courses, 122 National-/Naturparke or Biosphere Reserves, a trail network of 190,000 km and 40,000 km distance cycle routes available. Further information...