Tuesday, 16 July 2013


Bournemouth is one of the destinations chosen for the UK’s destination audit and is a large seaside town located on the South Coast of England.  It has seven miles of beach and an exceptionally warm micro climate making it a favourite of U.K. travellers. With its large student population who attend Bournemouth University and the Art College, the town is a refreshing mix of young and old.

Bournemouth – Europe’s first national coastal tourism academy

In 2012 Bournemouth was awarded £2 million over two years from the government's coastal communities fund to create Europe's first national coastal tourism academy.   Funds will also support tourism businesses. The project aims to create 165 jobs over three years in Bournemouth and 2,100 nationwide.

Boscombe Spa Resort

Bournemouth Borough Council’s innovative £13.5 million Boscombe Spa Village regeneration scheme has transformed an economically and socially deprived coastal suburb, re-branding it into a year round 21st century surf lifestyle destination creating a centre-piece attraction as Europe’s first artificial surf reed.  Building on a long established local tradition for surfing and water sports, Europe’s first artificial surf reef extends the traditional beach season into the winter helping to deliver a year round beach attraction and has increased trading for the local tourism industry.   Boscombe Spa was actually the original Spa destination, first established during the reign of Queen Victoria back in 1867.

Surf Reef

Boscombe Spa is officially home to Europe's first artificial Surf Reef which will offer 10-15ft waves for over 150 days each year. Boscombe Pier has been restructured and now offers the perfect observation platform to bath in the sun and watch the surfers enjoy the reef.  Supported by surf shops and surf schools, the reef will attract surfers from around the world to Boscombe Spa and is key in the regeneration of Boscombe Spa Resort.  The Reef has 50 new surf pods replacing old style beach huts, secure locker facilities and new food areas offering a choice of restaurants, cafes and live entertainment.